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zeebox’s Next Step: Social TV For Time Shifters
LONDON – TV engagement app zeebox is developing new features that will let Pacific-time and VOD viewers revel in the same social experience as live audiences. “We’re going to try to replay the entire...
View ArticleGracenote Tests Full Ad Replacement on TVs
TV technology company Gracenote will be testing addressable ads in smart TVs in the coming months in an effort to deliver personalized ads to TV consumers, says Stephen White, President of Gracenote,...
View ArticleNielsen Prepping Platform For Addressable TV, Ad Decisioning
Having bulked up on assets in the smart-TV space, Nielsen is targeting next year for the launch of a platform that will help scale addressable television advertising. Key to the effort will be...
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